Toronto · New York A product lab
We build AI-native training tools for endurance athletes — founded by competitive athletes in Toronto and New York.
Athletes record on a Garmin, socialize on Strava, plan in TrainingPeaks or a spreadsheet, and ask ChatGPT to fill the gaps. Four tools, none of them talking to each other. The plan is static the day it's written, so the first missed session breaks it — and you either follow it blindly or throw it out and lose the structure that made it work.
Your training data already knows what you should do next. Your tools should too.
A decision engine on top of your real training data: adaptive plans, structured workouts, and a clear why behind every session.
Garmin, Strava, TrainingPeaks, and Apple Health.
Missed sessions, travel, fatigue — the plan adapts.
A clear why behind each prescription, so you trust the plan you follow.
We're competitive endurance athletes building the tools we couldn't find.
Purpose-built agents for data analysis, athlete profiling, planning, and safety validation.
Accuracy, reliability, clarity. Every recommendation explained, or it doesn't ship.
Plain language, real numbers, no hype.
We're always up for talking with serious athletes, engineers, and partners.