Private beta · Invite only

Meet Pace.

The first coaching assistant for endurance athletes. Part world‑class coach, part trusted assistant.

Pace will text you when your invite is ready. One message, no marketing. Msg & data rates may apply; reply STOP to opt out.

You're on the list. Pace will text you when your invite is ready.

Part world‑class coach

A coach who has read every session.

Pace works from your real training data: every activity, every plan, every night of sleep. Talk to it like you'd talk to your coach.

Pace
Coaching assistant

How did Sunday's race go, honestly?

Strong. You held 4:12/km through 30K, then faded about 9 seconds a kilometer once the hills started. Fitness wasn't the limit, fueling was: your last gel was at 24K.

Part trusted assistant

An assistant who handles the rest.

Registrations, bib pickups, gear and travel. The logistics that eat into your week, handled in one message.

Pace
Coaching assistant

Register me for Boston the moment it opens.

Done. Your qualifier clears the cutoff by 4:31. I'll submit the moment your window opens and send you the confirmation.

Pace checks in first

It doesn't wait to be asked.

Great coaches notice things. Pace keeps an eye on your calendar, your training and your recovery, and checks in when it matters.

PaceTue 8:02 AM

Just checking you booked your bib pickup. It's this Friday.

PaceSun 6:45 PM

Big effort today. Don't forget to hydrate and keep tomorrow easy.

PaceThu 5:30 AM

Rain until 9 this morning. Want to swap today's intervals with Saturday's easy session?

Wherever you talk

iMessage, Telegram, the Paceline app or the web. Type it, or send a voice note after a session.

Connected to your devices

Garmin, Apple Health and COROS. Workouts land on your watch.

Every answer explained

Real numbers, plain language, and the why behind every change to your plan.

About us

Built by athletes.

We train, we race, and we built the coach we wanted. Paceline Labs has offices in New York and Toronto.

Zafar Mirzaliev riding in a World Triathlon race

Zafar Mirzaliev

Chief Executive Officer

The visionary. A designer and VC whose own experiment coaching himself with AI became Paceline, with the hustle to match. Races triathlon for Uzbekistan; if there's a podium within driving distance, he's probably on it.

Joe Rideout pulling a rope at a fitness race

Joe Rideout

Chief Operating Officer

The serial founder. Built an early mobile messaging startup and then Perpetua, both exited, with five years as an engineer and PM at Google along the way. Runs product, and runs everything else too: four marathon Majors, two HYROX World Championships, and one Ironman he'd rather not talk about.

  • HYROX World Championships · 2025, 2026
  • 1st in age group · HYROX Vancouver 2025
  • Chicago Marathon 2025 · 2:49:53
Timothy Fowler running a road race

Timothy Fowler

Chief Technology Officer

The genius. PhD in computational linguistics, then years as a principal research scientist building personal assistants at Nuance and Cerence. Fastest Canadian at the 2024 London Marathon, though he'd never bring it up.